Pay Per Click Advertising

Search engines are a major opportunity to present your products and services to a new audience, one which is out there looking for your services. Using Google AdWords, we can connect you with new customers at the precise moment they are out there looking. The Google Network reaches more than 80% of Internet users. With AdWords cost-per-click pricing, it is easy for you to control costs and you only pay when people click on your ad resulting in a high return on investment.

Google consistently monitors the system to ensure browsers or competitors do not 'spam' your AdWords by continually clicking through. Google refund the cost to you if this is detected.

Our AdWords team will set up the marketing campaign by selecting applicable keywords using your existing material and by further independent research

Targeted Campaign’s - Local and regional targeting

Why not set your ad to appear only to people searching in a particular region. Now it is easy to target online customers within, say, 25 miles of your front door.

With AdWords, you can target your ads to appear only in specific geographic locations. You can choose country-level targeting or narrow your focus to:

Region and city-level targeting: Show your ads to people searching for results in regional areas you choose. (Available in select countries.)		Customised targeting: Show your ads to people searching for results in an area you define. (Available worldwide.)
Region	City	Within your defined radius	Within your defined borders

• How does this benefit you?

  When you target regional and local areas, you can reach the prospects who are most appropriate for your business and you can write ads that highlight special promotions or pricing based on geography.

• Which ad targeting option is right for you?

  Use regional and city-level targeting if you know which specific cities and regional areas are appropriate for your market. Choose customised targeting if you want to define your own target area. Indicate your area by choosing a point and a surrounding radius or by picking points to define a border.

• How does this work?

  The AdWords system may analyze a searcher's query (for example "London florist") to establish what location that person is searching for. The system may also take note of the person's Internet Protocol (IP) address to see where he or she is searching from.